Alpro: Why We're Redesigning Our Packaging & Updating Recipes

Danone's plant-based marketing director talks Alpro's packaging restage, product updates, and picking sustainability over "punny marketing".
Alpro's brand refresh features new packaging putting the ingredients front and centre, along with taste descriptors and a bespoke font. Danone's global plant-based marketing director speaks to Green Queen about emphasising sustainability over wacky m

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