ZURB - You're Design Thinking Too Much

A few years ago, a piece I wrote about design thinking totally exploded. It was pretty surprising because it wasn't one of those 'Unlock the power of design in your company' posts, it was all about how confusing and meaningless 'design thinking' has become. Near blasphemy for a design leader (and former employee of IDEO) like myself to say, right? It's not that I don't believe in the methods espoused by design thinking' it's that much of what people focus on is the 'thinking.' My issue is that designers spend too much time thinking about problems and enthusiastically proclaim they are using design thinking as if that has somehow done something. Folks, most thinking is waste of time and doesn't produce better results.

ZURB - Critical and Design Thinking

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ZURB - You're Design Thinking Too Much

ZURB - The Problem With Design Thinking Is That I Still Don't Know

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The Risks of Seeking too much Feedback on your Design Projects!, by john olarinde

Design Thinking Needs an Update. It needs a clear definition and…, by Edwin Kuo

You're Already Doing Design Thinking

You're Design Thinking Too Much

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