Look at the website of Activia, a brand of Broomfield, Colo.- and White Plains, N.Y.-based Danone North America, and you might assume you’ve searched for wellness advice. The page features a tab for health professionals, as well as ones saying “What is gut health?” and “What are probiotics?” Unlike other yogurt brands that might focus on their quirky flavor offerings or kid-friendly formats, Activia is all about the gut. The brand’s product lines boast probiotics and gut-health benefits with the idea that food can do . . .
Look at the website of Activia, a brand of Broomfield, Colo.- and White Plains, N.Y.-based Danone North America, and you might assume you've searched for wellness advice. The page features a tab for health professionals, as well as ones saying What is gut health? and What are probiotics?
![Activia builds a base of wellness-focused consumers](https://www.dairyfoods.com/ext/resources/DF/2021/June/danone/Dailies-Lifestyle.jpg)
Activia builds a base of wellness-focused consumers
![Danone NA VP Talks Activia+ Product Launch Within the Wellness](https://chiefmarketer.com/wp-content/uploads/2022/03/activia.png)
Danone NA VP Talks Activia+ Product Launch Within the Wellness
WHY MAITAKE MUSHROOMS SUPPLEMENT – Maitake mushroom is a known immune-boosting super food due to complex polysaccharides (1, 3, 1, 4 and 1, 6 beta-D
![Activa Naturals Maitake Mushroom Supplement - 120 Veg. Capsules with Grifola Frondosa Mushrooms](https://m.media-amazon.com/images/I/71NZDD1krOL._AC_UF350,350_QL80_.jpg)
Activa Naturals Maitake Mushroom Supplement - 120 Veg. Capsules with Grifola Frondosa Mushrooms
How to Use Your Customers and Network to Diversify Your Business
![Sun-Up To Sun-Down: How The Wellness Economy Is Affecting Your](https://research-assets.cbinsights.com/2018/08/30175945/WellnessConsumerJourney2.png)
Sun-Up To Sun-Down: How The Wellness Economy Is Affecting Your
![SSG R360 Tapping Into TM Healthy Wellness Brands_Brief 08-19-14](https://image.slidesharecdn.com/ssgr360tappingintotmhealthylivingmovement-2014wellnessbrandawards8-14-14fvcs-140814114245-phpapp01/85/ssg-r360-tapping-into-tm-healthy-wellness-brandsbrief-081914-3-320.jpg?cb=1671680556)
SSG R360 Tapping Into TM Healthy Wellness Brands_Brief 08-19-14
![How a Microbiome Company Runs a 7-Figure Ambassador Program](https://cdn.shopify.com/s/files/1/0070/7032/files/biohm-health-ambassador-program-probiotics-flatlay-with-strawberries.jpg?v=1639971616)
How a Microbiome Company Runs a 7-Figure Ambassador Program
![What makes up the $1.5 trillion global wellness industry?](https://assets.weforum.org/editor/SGSPwuwGGcic14CHjtzCugNEaCAdqh43HqAd5sDlOWQ.jpg)
What makes up the $1.5 trillion global wellness industry?
![helpful products and ideas for the holidays HOME - Hy-Vee](https://img.yumpu.com/22389427/1/500x640/helpful-products-and-ideas-for-the-holidays-home-hy-vee.jpg)
helpful products and ideas for the holidays HOME - Hy-Vee
![Activia builds a base of wellness-focused consumers](https://www.dairyfoods.com/ext/resources/DF/2021/June/danone/Activia-A-Z-2.jpg)
Activia builds a base of wellness-focused consumers
![Activa Naturals Turkey Tail Mushroom Supplement - 120](https://m.media-amazon.com/images/I/81k-UA8xXEL._AC_UF350,350_QL80_.jpg)
Activa Naturals Turkey Tail Mushroom Supplement - 120
![Probiotics Market Size, Share & Growth Analysis Report 2030](https://www.grandviewresearch.com/static/img/research/us-probiotics-market.png)
Probiotics Market Size, Share & Growth Analysis Report 2030
![How a Microbiome Company Runs a 7-Figure Ambassador Program](https://cdn.shopify.com/s/files/1/0070/7032/files/Masters_BIOHMHealth_03-01.jpg?v=1640034526)
How a Microbiome Company Runs a 7-Figure Ambassador Program